Franchise System Feasibility Analysis

Determining a concept’s viability in being a franchise system is the first step in franchising. Prematurely offering a franchise opportunity for sale leads to both short and long-term obstacles in growing a brand. We can help assess the readiness of a concept and then help close any gaps. Here are a few fundamental items that should be in place before selling any franchises:

  1. Proven business model- actual operation of the concept for at least 12 months
  2. Full rights to any intellectual property rights, i.e. trademarks
  3. Operations Standards and Training Program
  4. Technology & Systems Platform
  5. Supply Chain Considerations

Building a formidable system upfront lays the foundation for future success. Franchisors and franchisees depend on each other in many ways to drive success. Filling in gaps on the front end mitigates risk on the back end for both franchisors and franchisees.

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