Market Planning Solutions for
Multi-Unit Development
Market Planning Solutions for
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Experience Matters
Market planning is an essential part of any restaurant growth strategy. By carefully planning your market entry, you can increase your chances of success through market expansion.
One of the most important aspects of market planning is understanding your target market. Who are your customers? What are their needs and wants? What are their convenience expectations? Where is the competition? Once you understand your target market, you can develop an expansion strategy that will appeal to them.
Here are some examples of how data-driven insights can be used for successful restaurant expansion:
Improved site selection
By analyzing data on demographics, traffic patterns, and competition, you can identify the best locations for new restaurants. This can help you avoid opening restaurants in areas that are already saturated or that do not have a strong customer base.
Trade area delineation
The process of identifying and defining the geographic area that a business can reasonably expect to draw customers from. This information can be used to identify the best locations for new restaurants and to ensure that new restaurants are not cannibalizing sales from existing restaurants.
Optimized sustainability
By analyzing data on costs, revenue, and profitability, you can identify the most sustainable locations. This can help you avoid opening restaurants that are not profitable or that are not likely to be sustainable in the long term.
Enhanced brand presence
By analyzing data on customer sentiment, brand awareness, and market share, you can identify opportunities to improve market penetration.
Industry Problems / RDE Solutions
Problem
- Current platforms designed by 'analysts' not experienced multi-unit developers
- Improperly measured data creates misdirection
- Applicability & usability suffer due to complexity of systems
- Platforms are licensed/leased to clients resulting in too many user errors
- Site specific evaluation instead of market-based analysis
- Inability to properly define trade area boundaries
Solution
- First platform ever designed by restaurant executives of top tier multi-unit growth companies
- We know exactly what questions to ask, why it matters and how to properly measure the results
- No special hardware or proprietary software required to work with RDE created road maps
- Market analytics performed by in-house subject matter experts using proprietary internal systems
- Proper site selection requires in-depth market, sub-market and trade area analysis prior to site analysis
- Proven techniques that determine trade area boundaries based on convenience, not theory
Goal-Oriented Thinking & Services
Our proprietary analytics platform determines the market-holding capacity of a brand by locating the total number of trade areas suitable for that brand in a given marketplace.
We deploy a three-phase approach:
Market Analysis & Prioritization
Sub-Market Analysis & Prioritization
Trade Area Analysis & Prioritization
Contact Us Today
Contact us today to learn more about our revolutionary market planning services and custom-built road maps for multi-unit restaurant development!
Each and every RDE Strategic Plan is custom designed by in-house subject matter experts using:
- Specific Consumer Insights
- Proprietary Algorithms
- Subject Matter Expertise
- Experience
- Competition
- Comparative Analysis
RDE is the only platform that utilizes the expertise of experienced retail executives to help clients achieve their growth goals in a fraction of the time it would take them on their own.
RDE Market Plans are custom designed for each client and provide a road map to smart, strategic, and sustainable growth. They take a proactive approach to growth by identifying and prioritizing trade areas, while sales volume estimating platforms do not.
Companies We Have Served
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